Advertise with The Spinoff
Reach an audience that pays attention.
Aotearoa’s home for insightful journalism, illuminating perspectives and good times.
The Spinoff reaches an engaged New Zealand audience across written journalism, video, podcasts, newsletters and social.
Our audience doesn’t just scroll. They read, listen, watch, share and act.
2026 Results
24.8m
page views
14.1
average engaged minutes per session
900k
podcast downloads
85k
newsletter subscribers, with 54% open rate
Our audience
Sources: The Spinoff Audience survey, Talbot Mills, May 2026,
Nielsen April 2025 - March 2026, Parse.ly 2026
Tell better stories
From premium written partnerships to video and podcasts, we create storytelling that gives brands something worth paying attention to.
- Partner content
High-quality, story-led content built to capture attention and drive deeper engagement. - Video
From short-form social to bigger productions, we bring brands, people and ideas to life on screen. - Podcasts
Storytelling with personality, depth and an audience that listens. From integrated sponsorships to fully developed podcast partnerships. - Newsletters
Reach highly engaged audiences directly in their inbox, across The Spinoff’s suite of newsletters.
Get in touch