The Fold

Where are the young audiences?

PHD Aotearoa's James Davidson joins Duncan Greive to digest the latest youth-focussed research on media consumption from NZ on Air.

01 Sep 2026

The Fold

More about the episode

NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer at PHD Aotearoa, who are The Fold’s partners for this episode, to break down what this data tells us.